You can reorder and prioritize your Instagram filters based on the ones you use the most. That way, your fonts, colors and designs will always be consistent. You can do this through Photoshop or use a free tool like Canva. Check out our article on how to create a social media style guide for more tips to keep your brand consistent across all your social channels.
You can organize pre-approved media in one central hub and make sure your team get the most out of your carefully curated and crafted images, videos and text. That means developing a social media voice. This is the way your brand communicates in Tweets, Facebook posts and Snaps. To find your social media voice, consider these three main elements:. Your culture is what you stand for, what your company is about and what makes you special. That could include using certain lingo and references that are popular in your target market.
Trying to sound a certain way just to fit in can backfire. According to one of our recent surveys , honesty is the number one trait consumers want from brands on social.
Another example is WeWork. Their social media voice is genuine and authentic to the brand. Sites like Twitter, Facebook and LinkedIn are very good for content curation. Finding blog posts, videos and other content to share with your audience sounds simple enough. However, many businesses go into it blindly without creating a strategy or guidelines for what topics to share. As a result, your Twitter Timeline can become filled with a random mix of Tweets about five or six completely different topics. Avoid that mistake by streamlining your efforts. Pick a few topics that are closely related to your industry.
If Monster started adding Tweets about investing and personal finance, it would seem out of place. Nothing will kill social media branding efforts more than irregular posting. How frequently you post is going to depend on your audience. It will take some trial and error to find out what works best for your brand.
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The publishing tools will allow you to schedule your posts to be sent out when your followers are most active. The analytics tools let you gauge which posts are gaining the most engagement. You might find that your Tweets get more engagement on the days that you post 10 times as opposed to five. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built. They should also possess these traits:.
Start building relationships right away. Far too many brands make the mistake of letting their bio or profile section go to waste on social media. Treat your bio like an elevator pitch. If you had to describe what your business does in one or two sentences at the most, what would you say?
Here are a few examples of companies that use their bio sections effectively. Pinterest clearly describes what the network is used for and mentions some of its most popular categories to give users an idea of the type of content people share on the site. Take some time to go back and look over your profiles and bios across all of your social media channels.
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